'Keep It Fresh'
Keep It Fresh is all about reinvention: being different and trying something new. Targeted at the Italian youth market, the campaign intends to lead by example as each 15" TVC opens with the same scene but transforms into a different, unexpected adventure. The audience always sees something new — helping tie the brand to the constantly evolving Gen Z. The end frame I designed needed to be fresh and bold to fit within this world, but also unite the commercials and brand.
Creatives Linda Weitgasser, Alex Sattlecker, Andy Parsons
Producer Zaf Choudhury
Post Production Glassworks VFX