BBH:
Global Identity
"They say cobbler’s children have shoes that are falling apart." Despite many years of looking after global brands, BBH realised they had overlooked their own. I was tasked to create a visual identity that would unify the seven offices around the world, so an instagram post from India and a deck from Singapore look and sound like they are coming from one voice. It is a modern expression of everything John Bartle, Nigel Bogle and John Hegarty started back in 1982: bold, confident, authoritative, simple and creative. The identity featured new art direction, typography and a colour palette refresh. It amalgamated in a brand book I designed, and was then applied across social media, stationary, business cards, a 200 page deck and a new website.
Role
Art Director, Designer
Creative Director Ross Mawsley
Website Josh Bailey
BBH:
Global Identity
"They say cobbler’s children have shoes that are falling apart." Despite many years of looking after global brands, BBH realised they had overlooked their own. I was tasked to create a visual identity that would unify the seven offices around the world, so an instagram post from India and a deck from Singapore look and sound like they are coming from one voice. It is a modern expression of everything John Bartle, Nigel Bogle and John Hegarty started back in 1982: bold, confident, authoritative, simple and creative. The identity featured new art direction, typography and a colour palette refresh. It amalgamated in a brand book I designed, and was then applied across social media, stationary, business cards, a 200 page deck and a new website.
Role
Art Director, Designer
Creative Director Ross Mawsley
Website Josh Bailey